InMobi Named to MIT Technology Review’s 2013 50 Disruptive Companies List Recognizing World’s Most Innovative Companies
InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network has been identified in the field of Internet and Digital Media as one of 2013’s 50 Disruptive Companies, MIT Technology Review’s annual list of the world’s most innovative technology companies. The honorees are nominated by MIT Technology Review’s editors, who look for companies that have demonstrated original and valuable technology over the last year, are bringing that technology to market at significant scale, and are clearly influencing their competitors. Spanning energy and materials, Internet and digital media, computing and communications, biomedicine, and transportation, the companies on the list represent the disruptive innovations most likely to change our lives.
Jason Pontin, publisher and editor in chief of MIT Technology Review, states, “The pace at which technology changes is astounding. This issue celebrates organizations at the forefront, displaying ‘disruptive innovation’ that will prove to surpass the competition, transform an industry, and change our lives. One of those companies is InMobi, which is challenging Google and Apple in the market for mobile ads. They sell, distribute and help make the ads.”
Naveen Tewari, CEO and co-founder at InMobi comments: “We are honoured to be listed on the MIT Technology Review’s annual list of most innovative companies. Since we entered the industry five years ago, we have continued to positively disrupt the mobile marketing industry. This accolade is a great recognition of our vision of ‘simplifying mobile’ and the hard work of each one of our employees.”
The Insider Track to Mobile Marketing
Zee Ahmad, Head of Business Development, InMobi UK
Overview of mobile advertising and the opportunities mobile marketing has to offer. Focussing on how exactly mobile advertising is evolving and how it can be used to really elevate your brand.
The Rise of Mobile Advertising
Global Mobile Media Consumption Study Wave 2
“The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media.
From our research results it clearly reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives.
Here are a few interesting statistics from our second global release:
▪ Globally mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consuming media —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6 hours) and any other channel.
▪ Internet access via mobile is no longer a niche activity and is increasingly becoming part of everyone’s lives. 50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online
▪ In addition to mobile Web, study reveals the accelerated usage of mobile apps and found that the average consumer actively uses 6.5 apps throughout a 30-day period.
▪ Mobile has been thoroughly adopted among users largely becomes of its convenience & on the go factors
▪ Growth in mobile use in the coming year will be primarily driven by social media, search/download apps and search activities.
▪ Globally, 54% of users discover mobile ads via apps, 40% on a search engine, 27% on a retailer website and 23% on a video website.
▪ Mobile is now used largely as part of the consumer’s shopping experience: - 75% say mobile advertising has introduced them to something new - 45% say mobile ads have influenced their purchase in-store. - 46% say mobile ads have influenced them to buy via mobile.
▪ Mobile ads are also proving to be an effective medium for advertisers to reach consumers on go: After seeing an mobile ads, - 80% of users downloaded an app - 67% of users visited the website of the advertiser - 52% of users visit the store/retailer/business to get additional information -45% of users locate an advertiser on map - 37% of users call the advertiser.
▪ Mobile commerce space is growing like no other and will quickly become a playground for innovative retailers. 80% of consumers plan to conduct mobile commerce in the next 12 months.
The Reality: Mobile media isn’t new, but continues to evolve and surprises with opportunities & innovations”. Shamala DN, inMobi 27-FEB
Naveen Tewari, the co-founder and CEO of InMobi has been able to scale the company globally and is one of the rock stars of the Indian startup scene.
“Since we entered the industry five years ago, we have continued to positively disrupt the mobile marketing industry,” said Naveen Tewari. “This honour validates that we are disrupting the space of mobile advertisement. I think, over the next 10 years, the cumulative spend on mobile advertisement globally would be about $500 billion and we want to be part of this growth.”
To put this into context Gartner predict that mobile advertising revenues alone will reach $11.4 billion this year.
Let’s hear what Naveen has to say on the mindset change required to take his company Global.